Google and Taiwan, Hand-In-Hand

It’s All About The Benjamins:

Taiwans based manufacturer, High Tech Computer (HTC) Corporation logo.

Taiwan's based manufacturer, High Tech Computer (HTC) Corporation logo.

When Taiwanese handset maker, High Tech Computer (HTC), unveiled the third phone based on Google’s technology, the internet giant has fallen determined in their bid over the mobile phone operating software market on Tuesday, February 17.  At the moment, the touch-screen HTC Magic has been sold-off by the British network operator, Vodafone.

Competitors are battling against time and technology in creating a more dominant operating system for mobile phones with Google and its Android system (more information here).  One of the top companies to beat is the long-standing software giant, Microsoft, handset maker Nokia, open-source Linux-based project as well as Blackberry; the competition is tough to beat.

HTC Casts No Shadows:

Days of rivalry are numbered!  As the technological devices get smaller and screens get bigger, there begs to be something different in the market.

(Photo, courtesy of Fast Company)  John Wang, HTC chief marketing officer -- AKA Chief Innovation Wizard -- talks about how his company does its magic.

(Photo, courtesy of Fast Company) John Wang, HTC chief marketing officer -- AKA Chief Innovation Wizard -- talks about how his company does its magic.

John Wang is the Chief Marketing Officer of the Taiwanese phone maker, HTC.

“It’s got to come from the heart,” says Wang.  It is how you get a launch in the industry, how you sell, and the only way to get the best of ideas.

Though smart phone specialist have since launched two new phones: the Touch Diamond 2, targeted to the consumer market; and the Touch Pro 2, for business users.  According to Wang, the people do not want a pretty face over the technology, they want all the technology beyond the screen, buttons and shell.

This is what Apple has exposed as the key in mobile internet and such services, it is all about: the user experience.

According to the mobile phone industry statistics, people do not want their phone to get more complex or powerful, most of the surveyed are not capable of using half the built-in applications.  What do the consumers want?

HTC is determined, they are offering a hott, but simple technology.  It is, of course, the secret behind Apple’s success after all.

“We have tried to apply technology not to make things more complex, but to simplify.  And we have tried to make browsing the Internet from your phone a less terrible experience,”  Wang explains.

The heart of the idea is what HTC calls, “push-Internet,” introduced Monday, February 16.  From the exposure, much is to be expected from this technology as it is to ship in Europe by the end of the second quarter.  Key point: no one likes waiting on the internet.

The phone will download the information at regular intervals from the internet, therefore ready at moment’s will, with just a simple push of the button.

“It’s almost like having a conceirge that would go and get your newspaper every morning,” says Wang.

Another key feature is the layout of information: under each contact, users will be able to view threads of e-mail and text-message history as well as records of in-person meetings or phone calls.

“It works more like the human brain (Interesting read on the computer in comparison to the human brain).  When I think about Steve, and I want to find a restaurant he told me about months ago, I would rather search under his name than have to dig through the individual applications: e-mail, text message, etc.,”  Wang explains.

As impressive as the technology sounds, however, it may surprise you to find that none of these announcements are revolutionary; they are not doing anything new.  The technology, instead, allows the user to make use of their technology, efficiently.

Taiwan Tech:

(Photo, courtesy of the Associated Press, by Wally Santana)  A model displays a MSI laptop containing Intel Corporations new Atom chip at Computex Taipei, the biggest information technology trade show in Asia, in Taipei, Taiwan, Tuesday, June 3, 2008.

(Photo, courtesy of the Associated Press, by Wally Santana) A model display's a MSI laptop containing Intel Corporation's new "Atom" chip at Computex Taipei, the biggest information technology trade show in Asia, in Taipei, Taiwan, Tuesday, June 3, 2008.

In February 2008, mobile phones are more widely accepted as mini-computers, known as smart phones.  Apple’s raving iPhone (lists all the problems with the phone) is one of the most prominent examples, however Taiwanese technology is making its way to beat the Apple company.

Taiwan’s very own IT industry is changing.

Taiwanese companies are in a revolution of coming out to be recognized with their own lines and with an advantage: Taiwan has the technology.

(Photo, courtesy of HTC)  Debut brings breakthroughs in size, style connectivity and overall user experience, leaves compromise at the door.

(Photo, courtesy of HTC) Debut brings breakthroughs in size, style connectivity and overall user experience, leaves compromise at the door.

Peter Chou is the co-founder, CEO and President of Taiwan’s most aggressive starters of the HTC Corporation.  The company offers premium levels of mobile phones, built under contracts to Sprint, Vodafone and T-Mobile, have become the standard under the executive gear globally.  If that is not enough, the Taiwanese handset manufacturer is redefining its household name in prestige cell phones.

Wang, the Chief Innovation Wizard, says: The only way for a company to succeed beyond its own success, is to be the BMW of the industry.

CRAFT: The touch-activated handsets are Microsoft-based and has adopted Google’s android platfrom since their alliance.

The company’s sole focus is on the cutting-edge high-end products – like BMW: it is not the biggest, but it is the leader and has earned the international recognition and reputation for being the leader of the industry.  One cannot get to the top, without offering the best, it is what people want.

CRAFT: Smartphones were still within their infant-stages, but in a few years when smart phone and blackberry technology will find themselves in an exploited situation.  It’s all that either line will have to offer and like technology, the consumer always wants the best and continuously improve themselves.

Another One Bites The Dust:

At the phones launch, Vodafones Patrick Chomet called it the the thinnest, nicest Android-powered device on the market.

At the phone's launch, Vodafone's Patrick Chomet called it the "the thinnest, nicest Android-powered device on the market."

August 2007, Taiwan’s HTC beats Apple’s iPhone to Japan.  The secret weapon: a touch-screen handset that is safe with NTT DoCoMo‘s 3G network, begining in early 2008, last year.

The H1100 is soundly superior to the iPhone: not only can it zip heavy video loads at speeds of 3.6 Mbps, but is compatible with the various cellphone standards around the world, such as GMS, GPRS and W-CDMA.  It’s Windows Mobile 6 operating system doesn’t hurt either for personal or business users (this are key weaknesses to the iPhone).

“We learned that some customers are frustrated by the Windows UI (User Interface),” Chou continues, “While it looks sophisticated, it’s too techy and difficult to use.  Our new user interface is simple.

YouTube Millionare:

Steve Shih Chen is the Co-Founder and CEO of YouTube.

(Photo, courtesy of CNA)  Steve Chen (center) is welcomed back to his former school, the Chingshin Elementary School in Taipei, June 11 by Principal Chien Yu-ling (left) and young students - in a visit to Taiwan, in discussing Web2.0.

(Photo, courtesy of CNA) Steve Chen (center) is welcomed back to his former school, the Chingshin Elementary School in Taipei, June 11, 2007, by Principal Chien Yu-Ling (left) and young students - during his Taiwan visit, in discussing Web2.0.

Chen’s beginnings was as an employee at PayPal, where he met Chad Hurley and Jawed Karim – all three whom created YouTube in 2005.  What many do not know, is that for a short, brief period, Chen as well worked as an employee for Facebook, however left in due to YouTube’s launch.

June 2006, Chen was decorated, by Business 2.0, as one of “The 50 People Who Matter Now” in business.

How is YouTube relevant in this report?

October 16, 2006, Chen and Hurley, two of three of the company’s founders, have sold YouTube to Google, Inc. for USD $1.65 billion.

“When we met with (Google CEO) Eric Schmidt, and this was the day before the acquisition was going to be announced, the question was, ‘what priorities do you want us to concentrated on?’ ”  Chen said.

“The mandate was that if you have happy users and have great content, that monetisation and working with advertisers will always come later.

“And in much of 2007, it was same policy, same strategy — ‘let’s make sure we build the best product possible, and let’s make sure the monestation solutions we put out there don’t anger or frustrate the users.’ “

The Creation: At a dinner party in January 2005, Chen and Hurley agreed: there was no available efficient method to share an online video or photos.  At the time, they were between jobs and living off of credit cards – then, there was the launch of YouTube in February, and it’s official launch in December.

(Photo, courtesy of digital lifestyles)  YouTube: Time Magazine’s ‘Invention of the Year’

(Photo, courtesy of digital lifestyles) YouTube: Time Magazine’s ‘Invention of the Year’

“Only YouTube created a new way for millions of people to entertain, educate, shock and grok one another on a scale we’ve never seen before,” enthused the editors of Time Magazine.

“The rules are different now, and one Web site changed them: YouTube,” said the editors.

Taiwan’s Hero: The Taiwanese-American has become the pride of Taiwan.  In the beginnings, Chen had to give up his dreams of education for the work field, lived off of credit cards, and started a business in a Silicon Valley garage.

Why do all technology tycoons start out in a garage?  Perhaps there’s something behind the stuffy, carbon oxide-filled air of the room.  (Joke)

With over seven million visitors a day, YouTube is the hottest site on the internet, gaining much respect from the mainstream American media.  As an example, Mtv with its USD $12.5 billion advertising industry is contemplating how to partner with the website.

(Photo, courtesy of TAIPEI TIMES, by Liao Chen-Huei)  YouTube co-founder Steve Chen smiles while delivering a public speech at the Taipei International Convention Center Saturday, June 9, 2007.

(Photo, courtesy of TAIPEI TIMES, by Liao Chen-Huei) YouTube co-founder Steve Chen smiles while delivering a public speech at the Taipei International Convention Centre Saturday, June 9, 2007.

In early June of 2007, Chen returned to his homeland of Taiwan, in speaking at Economic Daily News for the paper’s 40th Anniversary.  Everyone wanted to know how the [then] 29-year-old created the site in a garage, that could very well have taken on Google.

Chen said, he simply wanted to “solve problems people have on the Internet.”

Very well said for someone with credit card debt, no college-graduate degree – and all having sold very wisely, in perfect timing to its very own rival: Google.

Before the website it would take up to three to five days to upload videos, and some sites screened the videos as a mandatory step in the process.  It was in all, a very frustrating and unpopular experience – Chen and Hurley’s video-sharing site changed history and the internet forever.

Chen explains, “I was really poor at the time.”

He had just bought a house, while being in between jobs; the equipment and broadband connections required for the video-sharing site held a price: USD $50,000.  Thus explaining the substantial debt he carried.

Fortunately, the faith and timing in the market was accurate and the attention among internet users spread like fire.

Just a mere 15 months after its debut in 2005, the site had attracted six million visitors, 65,000 home-made video clips and over 100 million clip viewings – standing as a giant over similar video sites as Microsoft and Google.

Sequoia Capital took an interest and invested USD $11.5 million and have since turned the two-man company into one with 25 employees.

Not a bad start at all.

(Photo, courtesy of australianit.news.com, by James Croucher)  Steve Chen, CTO and founder of YouTube, at Googles office in Sydney on March 19, 2008.

(Photo, courtesy of australianit.news.com, by James Croucher) Steve Chen, CTO and founder of YouTube, at Google's office in Sydney on March 19, 2008.

Chen is obviously, no longer in debt – as a matter of fact, is a recognized [overnight] multi-millionaire.  He was named one of the “100 Most Influential People In The World” by Time Magazine and the 28thMost Powerful Business Person” by the Industry Journal Business 2.0.  The lists goes on, but one more I must insist on mentioning: Chen was awarded a “Person of the Year” award at the Webbies, or the “Oscars” of the World Wide Web. Even Oprah had a say.

Is it luck?  He even said that 20 years ago, when told by a Taiwanese fortune teller that he’d never be wealthy – never imagined he could gain such honours.

It was all luck, Chen said modestly: 2005 just happened to be the year when the concept of “Web 2.0,” sharing and interactivity, took off; online video technology was in bloom and high-quality digital video recording started its popularity.  These factors and the partner involved, was the ideal for their success.

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~ by Lan on 2008 WedUTC2009-02-18T16:21:49+00:00. 15.

4 Responses to “Google and Taiwan, Hand-In-Hand”

  1. […] Kevin Harper wrote an interesting post today onHere’s a quick excerptHe had just bought a house, while being in between jobs; the equipment and broadband connections required for the video-sharing site held a price: USD $50000. Thus explaining the substantial debt he carried. … […]

  2. […] Sound of the City, New York Music and Clubs nightly news and reviews, Village Voice placed an observative post today on Google and Taiwan, Hand-In-HandHere’s a quick excerpt…is the hottest site on the internet, gaining much respect from the mainstream American media.  As an example, BMtv/B with its USD $12.5… […]

  3. I’ve actually gone back to a small, simple and cheap phone. All of the functionality has become distracting. Meanwhile, netbooks have become more useful than before when coupled with wireless broadband.

  4. I couldn’t agree more. I think we demand more and more technological advances because we have become bored. Personally, I always stick with Nokia for their known durability, I’m apparently clumsy at times.

    My last phone (I switched to a newer model because I got tired of it) lasted past the countless droppings and having been ran over by two sedan cars and one van. LOL.

    Notebooks are the best way to go if one wishes to be ahead of the technology. Somehow, they put in more advance updates in notebooks than desktop computers. Not to mention with the social life these days, it is so much more convenient as they are portable and most areas have available-access Wi-Fi.

    Many Thanks for Your Comment,
    Lan

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